NexOptic aims to enhance the way we view the world.  Its first product, designed for outdoor recreation , could make binoculars obsolete. It's lens prototype for smartphones using cutting-edge AI significantly reduces image noise and motion blur common in poor lighting situations. A new mobile lens partnership with Qualcomm could be very big.

As one tech newscaster put it, "Lenses haven't changed much since Galileo invented the telescope to see the stars in 1609, until now". On a very short deadline, we simplified the story in this signature ad for CES and burned the midnight oil reaching the technology and outdoor media, generating over 300 million impressions from 23 high quality outlets, including two awards.

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