COBA GLUTE TRAINER
NEW PRODUCT LAUNCH
Ex college hockey star Jim Duffy invented a new fitness device after sustaining an injury. Thousands of hours of product development, sourcing, fund raising, influencer recruitment and planning have resulted in the COBA Glute Trainer, a unique device that uses counterbalance to shape and tone the hard to isolate glute muscles. Elevator developed the name, logo, branding and now oversees all marketing communications for this very fast growing global fitness brand. With almost $2 million in sales in less than two years, COBA is a growing fitness phenomenon.