REINTRODUCING MIKE AND IKE®
Reintroducing a classic candy brand to teens. Loudly.
As lead agency, Elevator Group has elevated MIKE AND IKE® to pop-culture status with a scandalous Hollywood-style break up, solo tours and subsequent reunion of the legendary characters MIKE AND IKE®. The names “Mike” and “Ike” were alternately scratched out on over 50 million packages. Elevator and partners Nail Communications, Mediaworx, Pipeline Interactive and BHGPR continue to roll out an integrated campaign including packaging, web content, multi-media advertising, digital, social media, PR and events. MIKE AND IKE® has seen exponential growth in only one year. Fan and follower increases, media impressions and social influence scores have skyrocketed.